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GNC Launches Flavor- and Color-Changing Pre-workout

The dual-phase Beyond Raw Lit pre-workout shifts from lemonade to green apple flavors over time.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: GNC

GNC is launching its first-ever flavor- and color-changing pre-workout supplement under the Beyond Raw line, in the original Lit formula. The color- and flavor-changing technology is available for a limited time.  

By mixing one scoop of the pre-workout into 8 fluid ounces of water and shaking, the beverage starts with a lemonade flavor and color, but once shaken again, the color-shifting beads dissolve to create a green apple flavor and color. The dual-phase experience is designed to add a surprise to those seeking a high-quality pre-workout supplement.

The pre-workout features 250 mg of caffeine in a mix of extended and standard release profiles, 3 grams of citrulline and Nitrogisine, 3.2 grams of beta-alanine, and 1.5 grams of creatine, to promote energy, focus, muscle pumps, and muscle endurance.

“For the past 90 years, GNC has led the charge in developing innovative new products to shape the future of health and wellness,” said Rachel Jones, EVP and chief merchandising and science officer at GNC. “At GNC, innovation is the powerhouse of our brand, and our groundbreaking new flavor and color-changing Beyond Raw LIT underscores our commitment to using science and technology to keep making our best products even better.”

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